We’ve rounded up the most popular kids’ Halloween costumes of 2023 (for kids of all ages!)

Halloween is right around the corner, and that means it’s time to start thinking about kids’ Halloween costumes! Movies, TV shows, video games, and some tried and true classic Halloween costumes always seem to inspire the year’s most popular costumes. So, of course, we’ve got Barbie, Mario, Stitch, and Thor, along with lots more favorites. We’ve also made sure to divide them up by age and popularity, but there aren’t any rules. After all, it’s Halloween. These are also the costumes that tend to fly off the shelves the fastest, so unless you plan to make your own costumes this year, you’ll want to snag one of them before it’s too late.

New Kids Halloween Costumes for 2023

'Super Mario Bros.' Mario Costume

Mario Bros is a popular kids halloween costume in 2023

With the hit movie making waves this past spring, the '90s kids' fave Super Mario Bros. is more popular than ever. Available in kids sizes 4-12 and includes a jumpsuit, hat, pair of gloves, and, of course, a mustache!

Super Mario Bros. Mario Costume ($39.99-$44.99)—Buy Here!

'Barbie Movie' Cowgirl Costume

Barbie is a popular kids halloween costume in 2023

Hi, Barbie! You had to know the iconic Cowgirl look from the hit Barbie Movie would be here, but we're not at all mad about it. This set comes with a jumpsuit and bandana, but keep an eye out for the matching cowboy hat that's coming soon!

Barbie Movie Cowgirl Costume ($54.99)—Buy Here!

Captain Marvel


Officially licensed and covered with the perfect details, this Captain Marvel costume will make your little one feel like they can take on the world (because of course, they can). It comes in sizes S-XL and includes the jumpsuit, belt, and mask.

Captain Marvel ($39.99-$69.99)—Buy Here!

Inflatable Alien


Aliens are sort of having a moment this year, but we're also into one-and-done easy kids' Halloween costumes. It inflates fast and stays that way, so all they have to do is step into it and go!

Inflatable Alien ($32.99)—Buy Here!

The Little Mermaid

The little mermaid is a popular kids Halloween costume in 2023

It's hard to argue with a beautiful costume that only requires a fork as the perfect accessory (though you could totally add this awesome wig or this beautiful 2023 Ariel wig to create the whole mermaid vibe). This costume includes the sparkly dress and is available in sizes XS-XL.

The Little Mermaid ($49.99)—Buy Here!

Glow-in-the-Dark Witch

Pottery Barn Kids

It's the Season of the Witch, and they simply never go out of style. This one from PBK is designed with a cool web pattern on the hat and dress that glows when the lights go out, and 3D spiders crawl up the cape (why doesn't this come in adult sizes, we ask?!). The set includes a dress, cape, and hat and is available in sizes 3T-8Y.

Glow-in-the-Dark Witch ($89.00)—Buy Here!

Ninja Warrior


Kids will always love ninjas and some of them dream of using their skills for good. Keep them agile with this Ninja Warrior costume, and consider using their costume choice as a chance to explain what being a ninja entailed historically. Encouraging research and learning leads to kiddos who are dressing as a historical figure/character versus a culture. How a costume is worn matters, according to Yuko Kaifu, president of Japan House in Los Angeles. This costume comes in sizes XXS-L and includes a jumpsuit, mask, belt, and throwing star.

Ninja Warrior ($24.99-$29.99)—Buy Here!


Pikachu is a popular kids Halloween costume in 2023

A cute Pokémon that's also super soft makes this costume a solid choice! Includes a velvet minky jumpsuit with a tail and headpiece.

Pokémon ($26.50)—Buy Here!

Among Us

among us is a popular kids halloween costume in 2023

Among Us has been popular for a long time, so it's no surprise it made the list again in 2023. This costume self-inflates fast and allows for vision and free hands, too! Comes in 4 colors/characters.

Among Us ($44.97)—Buy Here!

'A League of Their Own' Dottie


If you have a little slugger on your hands or just a kid who's all about girl power, Dottie Green is an easy pick! It's also a super cute group costume idea. It comes with a dress, hat, belt, and socks in sizes XS-XL.

A League of Their Own Dottie ($39.99)—Buy Here!

Optimus Prime


How epic is this Transformers costume? With a jumpsuit, chest piece, and mask, we think it'll easily win the costume contest. 

Optimus Prime ($49.99)—Buy Here!


grogu is a popular kids halloween costume in 2023

The draw of Baby Yoda never gets old, and he gets even more precious when your little one portrays him. This one comes with a robe and headpiece. 

Grogu ($49.99)—Buy Here!

L.O.L. Surprise Diva


Their favorite L.O.L. Surprise characters are here just in time for Halloween! They can pick between Diva and Queen Bee. Diva (pictured) comes with a dress, underskirt, belt, headband with bow, wig, and surprise gift!

L.O.L. Surprise Diva ($47.10)—Buy Here!

Most Popular Halloween Costumes for 2T-4T

Gabby's Dollhouse


There's a good chance your kiddo will want to wear this, Halloween or not. It comes with a jumpsuit and headband in sizes 2T-4T.

Gabby's Dollhouse ($24.96)—Buy Here!

Teenage Mutant Ninja Turtles

Teenage Mutant Ninja Turtles is a popular kids Halloween costume in 2023
Spirit Halloween

2023 is seriously the year for blockbuster movies our kiddos can't get enough of, and Teenage Mutant Ninja Turtles are back and better than ever. The Donatello costume comes with a jumpsuit, mask, elbow pads, knee pads, shell backpack, and a belt. It comes in sizes XS-L.

Teenage Mutant Ninja Turtles ($39.99-$44.99)—Buy Here!

Paw Patrol

Paw Patrol is a popular kids halloween costume in 2023

What kiddo doesn't want to save the day? Whether they choose Chase or one of the other Paw Patrol pups, they'll be cute and cozy, too! It comes with a jumpsuit (that includes mitts and shoe covers ) and a backpack. Available in sizes 4T-L.

Paw Patrol ($49.99-$59.99)—Buy Here!


Bluey is a popular kids Halloween costume in 2023
Spirit Halloween

We love Bluey around here, and we're guessing your little ones do, too. This jumpsuit with an attached tail and headpiece is available in sizes 2T-6T.

Bluey ($39.99)—Buy Here!

Light-Up T-Rex

Pottery Barn Kids

This dino fave comes with battery-operated LED lights in the spikes on the head for a legendary costume. It's available in sizes 2T-6 and comes with a jumpsuit and headpiece (though you can be extra and add this fabulous matching prehistoric treat bag!)

Light-Up T-Rex ($89.00)—Buy Here!


Spirit Halloween

Everyone loves Stitch, and this sweet costume is just as plush as the character! We also love that it's a one-piece jumpsuit that just requires a zip-up.

Stitch ($39.99)—Buy Here!

Most Popular Costumes for Ages 4-6

Ms. Marvel


There are so many reasons to love Ms. Marvel, and her shape-shifting powers are no match for her foes. The costume includes a  tunic with an attached scarf, pants with boot-tops, and an eye mask.

Ms. Marvel ($45.99)—Buy Here!

Thor: Love and Thunder

Party City

God of Thunder (or maybe your little lightning bolt)? We got you covered with this costume. It includes a full cape, an armor belt, a pair of gauntlets, and a jumpsuit.

Thor: Love and Thunder ($35.00)—Buy Here!


Shop Disney

Your Space Ranger's imagination will soar to "infinity and beyond" in this Buzz Lightyear costume. It features all the intergalactic essentials needed to defeat Emperor Zurg in no time, including light-up wings! Includes bodysuit, wings, gloves, and headwear. 

Lightyear ($44.99)—Buy Now!


A minion is a popular kids Halloween costume in 2023

We're pretty sure Minions will be one of the most popular costumes for kiddos for a long time, and with good reason. This little union suit is great for younger kiddos since it's another one-and-done.

Minion ($19.99)—Buy Here!

'Encanto' Mirabel

Spirit Halloween

If you've been humming 'The Family Madrigal' for months, then Encanto is probably a family favorite. The Mirabel costume includes a beautiful dress and signature glasses.

Encanto Mirabel ($36.99)—Buy Here!


Shop Disney

Too cool for just one name, she is known as Gwen Stacy, Ghost-Spider, and Spider-Gwen. Whichever name your kiddo prefers, this authentic Marvel Spider-Gwen costume will help them launch Halloween into the Spiderverse. This one comes with a hooded bodysuit, mask, and gloves.

Spider-Gwen ($54.99)—Buy Here!

'Black Panther' Shuri


T'Challa may be the Black Panther, but even powerful superhero brothers need their little sisters to help them out of sticky situations every now and then. It comes with a bodysuit, armbands, and gauntlets.

Black Panther Shuri ($39.99)—Buy Here!

Most Popular Costumes for Ages 6-10



1950s-style Cuphead is the silly vintage costume they'll have a blast wearing. It comes with a mask, jumpsuit, and pair of gloves in sizes XS-XL.

Cuphead ($44.99)—Buy Here!

Minecraft Armour

Spirit Halloween

Another year, another popular Minecraft kid's Halloween costume! These blocky looks aren't going anywhere, and we really appreciate the square helmet to give the cubic look they love without a mask (that they might love a little less). It comes with an authentic 3D top, pants, and headpiece in kids sizes S-L.

Minecraft Armour ($44.99)—Buy Here!

Obi-Wan Kenobi


What kid wouldn't want to be a Jedi Master? This Obi-Wan costume includes a hooded robe, tunic, pants, belt, and shoe cover!

Obi-Wan Kenobi ($31.99)—Buy Here!

'Hocus Pocus' Sanderson Sisters

Mia Belle Girls

Sisters! Perfect as a group costume or let them pick their favorite from Winifred, Mary, or Sarah Sanderson. Costume includes a sleeveless tutu dress with add-ons available to create the perfect look to put a spell on everyone they meet.

Hocus Pocus Sanderson Sisters ($54.99)—Buy Here!

'Miraculous' Ladybug

Miraculous Ladybug is a popular kids Halloween costume in 2023
Spirit Halloween

The lovely Ladybug from Miraculous is as heroic as she is awesome! This costume comes with a jumpsuit, gloves, eye mask, and iconic blue wig. Since the full-feature movie just dropped on Netflix, we're betting this kids' Halloween costume will be everywhere

Miraculous Ladybug ($49.99)—Buy Here!

'Top Gun'


Your little Maverick will be totally ready to take flight in this costume! Add a pair of aviator glasses to the flight suit and let them pick from the included interchangeable patches.

Top Gun ($38.18)—Buy Here!

Most Popular Kids’ Halloween Costumes for Ages 10-13

'Fortnite' Drift Twofer

Spirit Halloween

Let them dance their way into Spooky Season with this Drift Twofer costume, including the signature kitsune mask. Add the included jacket and gloves and they're ready to go.

Fortnite Drift Twofer ($29.99)—Buy Here!

Wednesday Addams Party Costume

Wednesday Addams is a popular kids Halloween costume in 2023

They'll be able to dance dance dance from house to house trick-or-treating in style with this ruffly party dress inspired by our favorite braided beauty, Wednesday Addams. This set comes with a dress, belt, socks, and braided wig and is available in sizes 4-13 years. 

Wednesday Addams Party Costume ($39.99)—Buy Here!

'Stranger Things' Robin


Robin totally rocked the Video Stop on Stranger Things and managed to defend Hawkins in her spare time. This kids' Halloween costume comes with a jacket + attached vest and a tie.

Stranger Things Robin ($34.99-$39.99)—Buy Here!

'Spy x Family' Anya Forger


If your kiddo is an anime fan, they'll adore this Anya Forger costume! It includes a dress, socks, hair accessories, and a fantastic pink wig.

Spy x Family Anya Forger ($32.99)—Buy Here!

Addison Alien with Light-Up Skirt

Party City

In true Addison style, this costume lights up for a true out-of-this-world style. The set has a printed jumpsuit, light-up skirt, and belt. We love the great wig, too (sold separately here!).

Addison Alien ($45.00)—Buy Here!

Macaroni and Cheese


One of their favorite foods makes for one heck of a cool costume! A hooded shirt with an attached cup also makes this super easy.

Macaroni and Cheese ($49.99)—Buy Here!

LED Stick Figure

Spirit Halloween

These fun stick figure kids' Halloween costumes have become super popular; probably because they look great at night. The costume comes with a jumpsuit, mask, gloves, and battery pack. 

LED Stick Figure ($44.99)—Buy Here!

All the products listed are independently & personally selected by our shopping editors.

If you buy something from the links in this article, we may earn affiliate commission or compensation. Prices and availability reflect the time of publication.

All images courtesy of retailers.

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